β‘ Campaign Verdicts
One card per CBO campaign. Each one is the cheat sheet applied to tonight's numbers β the action, the exact new budget, and the line of the sheet it came from.
π― What each product can afford
The most you can pay for one order and still break even β worked out per product from its own BER and basket size, not from a shared rule of thumb. Green means you are paying less than an order is worth. Red means you are paying more.
π Last 14 days
Spend against ROAS, with your break-even line. One day is noise; the shape of two weeks is the truth.
π Funnel Health
Link Clicks β Landing Page Views β Add to Cart β Initiate Checkout β Purchase. The stage that breaks first is the thing to fix β before you touch any budget.
π§ What this read is for
Ad-level evidence Β· 12-column preset
| Score | Ad | Spent | Purchases | ROAS | CPA | CPM | CTR | CPC | Clicks | LPV | ATC | IC | Freq |
|---|